Not only did I watch my first full game of NFL yesterday, but I got to understand the rules for the first time. What a great game to watch. However, as I sat there with my beer and dips, I learnt it wasn’t just about the game, it’s about the ads too.

With companies shelling out an average of $3m for 30 seconds, there were some great ones – and some not so great. NBC announced they had generated a record $261m for Superbowl ads. My favourite had to be the CareerBuilder.com one. Extremely funny.